Now step forward a few five or so years & now five times as lots of user are now using some kind of mobile tool to get their emails, read articles including this in the event you choose & complete tasks like banking, paying bills & or boarding a plane. Think how powerful communications has become that a person in say, Philadelphia can have a Doctor in India see them on a mobile tool, the doctor can read all vitals of the person and treat & seldom even touch the patient. This is truly wonderful & to think a few short years ago this was not even something you could even think about happening.
Now where this place of acceptance is may surprise lots of people since they do not fully understand the magnitude of the world marketplace. The place is Mobile this is where five.9 Billion devices are all around the globe. In fact in the USA alone there's 350 Million mobile devices & growing quickly. Think about this for a second the net currently has one.9 billion users worldwide & mobile has five.9 Billion that makes mobile five times the size of the computer web. More people access the worldwide web by a mobile tool then on a computer which a few short years ago was the only way to even see anything including reading emails.
Think of this you collect information on the net such as a persons Name-email address & even their home phone & the thing you forget to do is get their cell phone number. Today this is the single most important piece of knowledge you can get, because this is the thing out of all the devices that most now are going to keep with them on a regular basis. In fact; in a study done by the mobile association said that most individuals who have a cell phone are seldom over feet from their phone at someone time.
Now let's look at promotion for your business or your idea because today if your business does not incorporate mobile with the net & piece is left out of the puzzle you are leaving business on the table. In the economic times in the world today, no business can afford to leave business go to a competitor because they did not understand or care to grasp this idea.
Tim Robbins, Sr Professional Marketer for over 30 years I have seen lots of types & forms of marketing from the elderly newspaper days to digital promotion & cable Tv. But today being a professional in the Mobile Industry I can drive more business with a laser target & see instant results for my clients.
Think of the implications of this in promotion, your commercial is always within feet from the target person & with "G P S" & Geo commercial tracking people whole purchasing habits can be zeroed in & target with laser precision 100% of the time Now there is no shotgun approach to promotion & with mobile it's a 97% Effective opening rate which in all of times is opened within 15 minutes of receiving it. So when you listen to mobile promotion think quick, targeted & received not lost under the dog somewhere.
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